Through compelling footage and dynamic digital and in-store presentations, consumers can experience the story of this collection beyond the product. Ralph Lauren’s accompanying film, "A Portrait of the American Dream," and commemorative yearbook detail the founding and historical significance of HBCUs through the lens of Morehouse and Spelman, demonstrating the use of style as an expression of aspiration, a form of self-empowerment and a tool of resistance.
The film premieres on March 28, 2022, at 7:30 p.m. EDT on select Ralph Lauren social channels. The yearbook will be available digitally alongside the film on March 29, 2022, on RalphLauren.com.
Watch the trailer to the film at
rlauren.co/RLxSpelman